Color Psychology
Color schematics is an important part of the Court Graphix arsenal. We implement the combination of specific colors schemes to strategically intensify the psychological impact, presentation delivery and persuasion factor.
Strategic Persuasion
The implementation of a “case template” or presentation theme during the early stages of a trial is crucial to familiarize the juror with the litigation team and case strategy. Consistency in design throughout the case will increase the rapport, credibility and ultimately the persuasion factor. Similar to the psychological principal applied to branding.
Our focal points will cover the following:
- Accurate presentation of facts
- Highlighting and reinforcing your case strategy with cutting edge info-graphics
- Maintaining the juror attentive to the facts and strategy
- Defining a clear case template